This Privacy Policy explains how UDDGO™ - The Ancient Man (collectively, “we”, “us”, “our”), collects, uses, stores and protects your personal information when you visit our website, interact with us through digital platforms or purchase our products.

By using this site, you acknowledge that this Privacy Policy is an integral part of the User Agreement / Terms & Conditions and you agree to its terms unconditionally. If you do not agree, please refrain from using this site.

1. WHEN AND WHAT INFORMATION DOES UDDGO™ COLLECT?

We collect information necessary to provide a seamless shopping and service experience. This may include:

a) Information you provide directly

  • Name;

  • Shipping and billing address;

  • Mobile number / WhatsApp contact;

  • Email address (where provided);

  • Size preferences, fit details and customisation notes;

  • Messages you send us via WhatsApp, contact forms or social media;

  • Any content you choose to share with us (reviews, photos, feedback, user-generated content).

b) Information collected during orders & payments

  • Order history and transaction details;

  • Mode of payment (card, UPI, wallet, etc.);

  • Limited payment meta-data as shared by our payment gateway (authorisation status, masked card details, transaction ID, etc.).

We do not store your full credit/debit card number, CVV or UPI PIN. These are processed securely by third-party payment gateways compliant with industry standards.

c) Information collected automatically

While you browse our website, we may automatically collect:

  • Device information (type, operating system, browser type);

  • IP address and general location (city / region);

  • Date, time and duration of visits;

  • Pages viewed, products browsed, clicks and navigation path;

  • Referring website or advertising links.

This is typically captured through cookies, pixels and similar tracking technologies.

2. WHY DO WE COLLECT THIS INFORMATION?

We collect and use your information to:

  1. Process your orders

    • Confirm your purchase and process payment;

    • Arrange packaging, dispatch and delivery;

    • Provide updates on order and shipping status.

  2. Provide client support

    • Respond to queries via WhatsApp or other channels;

    • Assist with sizing, fit recommendations and customisation;

    • Manage returns, self-exchanges and store credit as per policy.

  3. Personalise your UDDGO™ experience

    • Remember preferences such as size, fit and style;

    • Show relevant products, collections and drops;

    • Improve content, layout and navigation on the site.

  4. Communicate brand updates

    • Send information on new drops, limited editions, launches and brand stories;

    • Share service messages (policy updates, security alerts, etc.).

  5. Improve our operations

    • Analyse site performance, demand patterns and campaign effectiveness;

    • Maintain fraud detection, security and abuse control.

We only process personal information to the extent reasonably necessary for these purposes.

3. COOKIES & TRACKING TECHNOLOGIES

Our site may use cookies, tags, pixels and similar technologies to:

  • Remember your session and cart;

  • Understand how you interact with our pages;

  • Recognise returning visitors;

  • Measure performance of campaigns and traffic sources.

You may choose to disable cookies in your browser settings; however, certain features of the site may not function optimally if cookies are turned off.

4. DOES UDDGO™ SHARE MY INFORMATION WITH OTHER COMPANIES?

We value your privacy and do not sell or rent your personal information to third-party marketers.

We may, however, share limited information with trusted partners strictly for the purposes described in this Policy, such as:

  • Courier and logistics partners – to deliver your orders;

  • Payment gateways and banking channels – to process transactions;

  • Technology and hosting providers – to operate our website and infrastructure;

  • Marketing and analytics platforms – to send service messages, drop alerts and analyse performance;

  • Professional advisors and legal authorities – where required to comply with law, respond to legal process, enforce our rights or protect our customers.

These partners are expected to handle your information responsibly and use it only for the specific services they provide to UDDGO™.

Links to external websites or platforms may appear on our site. We are not responsible for the privacy practices, content or policies of such third-party sites and encourage you to review their privacy policies separately.

5. HOW DO I UPDATE MY ACCOUNT / CONTACT INFORMATION?

Keeping your details accurate helps us serve you better.

  • If the website offers an account or profile section, you may log in and update your contact, shipping and preference information there.

  • You may also request updates or corrections to certain information by contacting Uddgo Client Care – WhatsApp: +91 90821 59710.

For security, we may require verification (such as confirmation from your registered number) before processing sensitive changes.

6. HOW DO I REMOVE MY NAME FROM THE UDDGO™ COMMUNICATION LIST?

We want our communications to feel invited, not intrusive.

You may opt out of non-essential marketing communications (launch announcements, promotional messages, etc.) by:

  • Following the “unsubscribe” / opt-out instructions included in a message where available; or

  • Messaging “STOP” / “UNSUBSCRIBE” or a similar request to Uddgo Client Care – WhatsApp: +91 90821 59710, clearly mentioning the number and/or email you want removed from marketing lists.

Even after you opt out of marketing messages, we may still contact you with essential service communications, such as order confirmations, shipping updates or critical policy changes.

7. DATA SECURITY

We take reasonable technical and organisational measures to protect your information against unauthorised access, loss, misuse or alteration, including:

  • Secure hosting environments and restricted access;

  • Use of reputable, compliant payment gateways;

  • Internal protocols for handling client data.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

8. DATA RETENTION

We retain your information for as long as it is reasonably necessary for:

  • Completing orders and providing after-sales support;

  • Meeting legal, accounting and regulatory requirements;

  • Improving services, preventing fraud and resolving disputes.

When information is no longer needed, it may be anonymised, aggregated or securely deleted in accordance with our internal policies.

9. CHILDREN’S PRIVACY

This website and our products are not directed at individuals under 18 years of age. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal data, please contact us so that we can take appropriate action.

10. YOUR CONSENT

By using this site, sharing your information or placing an order with UDDGO™, you consent to the collection, use and processing of your information as described in this Privacy Policy and in our Terms & Conditions.

11. CHANGES TO THIS PRIVACY POLICY

We may update or modify this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or other reasons.

Any changes will be posted on this page with an updated effective date. Your continued use of the site after such changes constitutes acceptance of the revised Policy. We encourage you to review this page periodically.

12. CONTACT – PRIVACY & DATA REQUESTS

If you have any questions, concerns or requests regarding this Privacy Policy or our handling of your information, you may contact:

Uddgo Client Care – WhatsApp: +91 90821 59710

All privacy and data practices for UDDGO™, BLESSEDCAT™ and BEYOND FEAR™ are owned and ultimately controlled by The Ancient Man, which acts as the data controller for this website and related services.

CANCELLATION POLICY – UDDGO™

Once an order is placed and confirmed on the UDDGO™ website or via Uddgo Client Care, cancellations are not permitted. Each piece is reserved, planned for dispatch or moved into production immediately—especially in the case of limited drops, UDDGO™ Atelier orders and inner-message / Love Letter Edition pieces.

We kindly request clients to review product details, sizes, customisation notes and delivery information carefully before completing the purchase to ensure accuracy and satisfaction.

In exceptional situations, you may contact:

Uddgo Client Care – WhatsApp: +91 90821 59710

As soon as possible after placing the order. While we will always try to assist, any modification or cancellation remains entirely at UDDGO™’s discretion and is not guaranteed.